2024
Spain
Client: Patronat Turisme Costa Brava Pirineu de Girona
Produced by: Plei Audiovisuals
Agency: VITI Agència Creativa
Category: Tourism Services
Entry Type: Promotional Video
We live in a world that goes faster and faster, our minds are racing, and the day-to-day catches up with us. How would you like to be able to silence all this external ""noise"" and immerse yourself in a true sense of well-being? Where the mind disconnects, and all that matters is here and now? In Pirineu - Costa Brava we have the ingredients to make this happen, and we invite you to feel it and fully share it.
The aim of the video is to connect with the specific target in a sensory way. We want to awake the desire to live experiences fully, and that through the images and sound, anyone can already begin to feel the emotions they will experience when they are in the territory. The perfect balance between calm and intensity. The video causes a smile, a feeling of well-being, a desire to live experiences, to share, in short, it makes you feel.
The Costa Brava Pirineu de Girona Tourism Board aims to attract a specific target group: individuals with high purchasing power who value exclusivity and, above all, authenticity. They travel in pairs or small groups, seeking less crowded destinations. For them, true luxury means fully enjoying exquisite, authentic experiences with attention to detail. They visit the Pyrenees-Costa Brava for calm, well-being, and enriching experiences that awaken all five senses.