2024
Austria
Client: Österreich Werbung
Produced by: SOVISO Filmproduktion OG
Agency: WIEN NORD Serviceplan GmbH & Co. KG
Category: Tourism Products
Entry Type: Promotional Video
With ChatSkiPT, we generated additional attention for winter in Austria alongside our regular high-reach campaigns. The campaign was developed in co-operation with the agency Wien Nord Serviceplan and Soviso Filmproduktion.
The Austrian National Tourist Office (Austria Tourism) addresses “individualistic cosmopolitans.” A digitally sovereign, trend-oriented, pleasure-loving, travel-savvy, cosmopolitan upper class, with an above-average educational level, aged 30-55, who are interested in diversity and the finer things in life, and are also looking for new experiences beyond mass
The Austrian National Tourist Office (Austria Tourism) targets “individualistic cosmopolitans.” This group includes digitally savvy, trend-focused, pleasure-seeking, and travel-experienced individuals, aged 30-55, with high education levels. They value diversity, the finer things in life, and seek unique experiences beyond mass tourism. Austria Tourism aims to attract this cosmopolitan upper class with new and enriching travel opportunities.